At #GooglePlus Find Your Spotlight & Win Social Applause
It is the 5th most popular social media platform and the benefits of Google Plus include better SEO.
“Google+ (pronounced Google plus) is a Google social networking project. The Google+ design team sought to replicate the way people interact offline more closely than is the case in other social networking services, such as Facebook and Twitter.” -What is Google+ (Google Plus)? – Definition from WhatIs.com
Understanding The New Google Plus
More than just another social network, the benefits of Google Plus include its well-organized mobile friendly structure which allows for ease of use, better target marketing, and improved SEO.
With the release of the new Google+, there is a focus on connecting people with common interests using Collections and Communities.
Google separated out products in the new version including Events and Hangouts but if you prefer the classic version of Google+, you can switch to use that view.
The New Google Plus Main Features
Home allows you to view content and create status updates with photographs, or a hyperlink, and add a location to share and is similar to using a Facebook home page.
Collections enable you to group posts by topic and are similar to Pinterest boards. You can follow collections created by others and create your own to be followed.
Communities are groups or forums of members with like-minded interests. You can join existing communities and create your own and invite people to join. Communities are similar to Facebook groups.
Profile displays your posts and is where you can edit your about and profile settings similar to viewing your tweets on Twitter.
People is where to find people to follow, see who you are following and who your followers are similar to friends on Facebook.
Circle Streams is where you can manage your contacts. Circles are simply a way to categorize your contacts similar to friends lists on Facebook.
The Benefits of Google Plus for Social SEO
The outstanding feature included in the benefits of Google Plus is that it is owned by Google and they index posts in their search results which gives you more exposure.
Moreover, the Google Plus platform is well designed and the homepage is clean without the distractions of advertisements. The content in the stream is the focus and the format makes it easy to draw attention your posts.
With Google Plus you can:
- Find and gain followers more easily than other social media networks because it is driven by interests.
- Write longer posts, display large images, and format your posts to make them more interesting.
- Group your contacts into relevant categories of interests using circles, then share content to specific circles and view content filtered by circles.
- Reach more people interested in your topics rather than fill all of your followers streams with content they are not interested in.
Google Plus posts are indexed by Google in the search engine results and building relationships with authorities in your niche can expand your reach and get your content in front of a broader audience.
When your followers +1 your posts (+1’s are similar to likes on Facebook) they are indexed higher in the search engine results. Often when a post on a blog does not rank highly on its own, your Google Plus post that has been +1 by others will.
Google Plus Personal vs. Business Profile
I have read pro’s and con’s about using a Google Plus business page, but Harsh at shoutmeloud.com makes it clear in a recent post (How to Create Google+ Brand Pages for your Blog linked below) that a business page is the right choice to build your brand.
Using your personal page to promote a website can give your readers a feeling of a more personal relationship with you and make your sales efforts more natural, but it can also limit your efforts to establish your brand.
You can easily create a Google Plus business page which will help to establish your brand. The drawback of a business page is that it can feel less personal and more like a sales page.
Depending on your business model, you can choose to use your business page like a personal page by adding some personality to your posts and comments and adding +1’s to others’ posts to give it a more personal feel.
If you choose to conduct business through your personal Google Plus page for a website, be sure to list it in your About Me profile under Sites so Google recognizes you as a contributor to the website.
Google Plus no longer supports Google Authorship, but still it is recommended you include your email address associated with the website name, such as email@example.com in your profile under Personal Contact Info.
Also, you can add a Google Plus badge to your website so the association is clear and it will make it easy for readers to follow you from your website.
I have taken Harsh’s advice and created a business page. While I wish I had done it sooner, I am glad I am doing it now and I can work to get my followers on board. Also, I am looking forward to building relationships with other business pages.
One of the things I really like about Google Plus is the people are professional and understand we all have a common purpose on the network. Follow, interact with and +1 their posts, they will reciprocate. The people and communities support each other’s interests.
Google Plus vs. Facebook
I prefer Google Plus over Facebook and if you need to choose a platform to build with, I believe your valuable time is far better spent with Google Plus.
You will build a following much easier and faster and once you get familiar with it, you will find it easier to use than Facebook. Also, there is a lot less of the time wasting nonsense.
For those reasons and the benefits of better SEO, Google Plus is a bright light in social media networking.
For more social media infotainment, read my post 5 Ways to Make Money with Your Twitter Account.
How to Create Google+ Brand Pages for your Blog
The Great Google+ Debate: Using Personal vs. Business Profiles
How to Use [the New] Google+: Tutorial
Top 15 Most Popular Social Networking Sites | March 2016
Thank you for reading The Benefits of Google Plus for More Social Value. Are you on Google Plus? Leave a comment below.