What Is Affiliate Marketing About?

Disclosure: This post may contain affiliate links. At zero additional cost to you, I might earn a commission if you purchase something through an affiliate link. I only recommend quality merchants I thoroughly research. Thank you for your support!
(Last Updated On: February 22, 2018)

Affiliate Marketing is advertising on the Internet for product owners.

What Is Affiliate Marketing About?

What is affiliate marketing about? When you go to a website and see ads and links to websites such as Amazon, you are seeing affiliate marketing at work.

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors. wikipedia.org

Many advertisers prefer affiliate marketing because they only have to pay for the advertising when it is clicked on, an action is taken such as filling out a form, or a purchase is made.

As a blogger/website owner, you have the opportunity to promote products relevant to your niche and be rewarded.

What Is Affiliate Marketing About?

Online Shopping

The affiliate seller is the company selling products. They sell goods, services, and information.

The affiliate marketer is a website owner that promotes the seller’s products using advertisements provided by the seller.

The consumer is the individual who clicks on the advertisement and completes a form or a purchase which is called a conversion.

What Is Affiliate Marketing About?

Online Gift Buying


Companies have affiliate marketing programs. As a blogger, you can sign up and get paid for advertising for them. There are a few ways depending on their terms.

  • CPC – Cost Per Click. Blog visitor clicks ad and visits advertiser’s website
  • CPL – Cost Per Lead. Blog visitor clicks ad, visits advertiser’s website and completes a form
  • CPA – Cost Per Acquisition (sale). Blog visitor clicks ad, visits advertiser’s website and makes a purchase

Affiliate marketing is passive income.

Affiliate Marketing is a popular and fast-growing Internet marketing technique because it is a way to offer value to your website visitors without upfront cost to you, the website owner.

Benefits of being an affiliate marketer are that there are no costs to advertise for the affiliate seller, no production costs, no need for employees or a physical business location.

The affiliate seller will deliver the product to the buyer so there is no need for storage or shipping and customer service is provided by the affiliate seller.

Affiliate marketing is a way for you as a website owner to earn a commission for recommending products and services to your website visitors.

First, you need to find an affiliate seller’s product you want to promote. Then you need to join their affiliate program.

Most programs have requirements to qualify to become an affiliate and you will need to complete an application to be approved.

After you are signed up with the affiliate seller for their program, you get a special link which allows the merchant to identify you when sales are made so you can be credited.


What Is Affiliate Marketing About?

Image courtesy of Stuart Miles at FreeDigitalPhotos.net


Affiliate marketing is not a get rich quick scheme.

Affiliate marketing can provide you, the website owner, a steady income and allow you to work from home. You can learn to become successful in affiliate marketing.

New website owners need to have training from others that have been successful. It requires knowledge and experience to become skillful. Affiliate marketing will not make you, a website owner, rich overnight.

Affiliate marketing is a method to build a steady long-term source of income and it is highly competitive. Training will help you learn how to choose and properly promote products and avoid pitfalls.

Choose the right affiliate sellers to market.

It is important to choose good quality products to promote and not overuse affiliate links. If you fill your website up with affiliate links your visitors do not have an interest in, they do nothing to add value to your website.

Google does not like websites with too many affiliate links and your website rankings can suffer so your affiliate links need to be chosen wisely.

However, you can choose to have links unfollowed by search engines with the Rel Nofollow Checkbox plugin (find it under Links). It is important to keep the interests and needs your website visitors in the forefront of your planning.

You must also choose the right merchants to link to. Do your research to be sure these companies provide quality and stand behind their products. You do not want your visitors to buy a product recommended by your website and have them unhappy.

Make sure the companies, websites, and products you recommend have good customer satisfaction. Would you buy from them or recommend them to a friend?

Your website visitors are your customers, so make sure you do your research for them and only recommend quality products. They should be able to trust you have vetted the affiliate sellers you market on your website.

There are requirements to qualify as an affiliate marketer including having a website, in most cases, and good content. Learn how to get started.

Thank you for reading What Is Affiliate Marketing About?. Please leave a comment or question below.

Disclosure: This post may contain affiliate links. At zero additional cost to you, I might earn a commission if you purchase something through an affiliate link. I only recommend quality merchants I thoroughly research. Thank you for your support!


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